RIZON officially launched at ACT Expo in Anaheim, California, as Daimler Truck's newest commercial-vehicle brand — dedicated entirely to all-electric Class 4 and Class 5 cab-over trucks.

The RIZON name was new, but the truck was not an experiment.

RIZON was built on electric-truck technology developed and proven by Mitsubishi Fuso. The FUSO eCanter had entered customer operation in 2017, years before RIZON's North American debut. By the time RIZON was unveiled, more than 550 of these electric trucks were already working in Japan, across Europe, in the United States, Australia and New Zealand.

Source: Daimler Truck

Customers had already used the technology in real commercial operations — delivering packages, supplying businesses and supporting municipal services. Their experience and feedback helped shape the next generation of the vehicle that became the foundation for RIZON.

Behind it stood Mitsubishi Fuso, an established global commercial-vehicle manufacturer with more than 125 years of truck-building experience.

RIZON therefore arrived in North America not as an untested startup vehicle, but as a new brand built on years of engineering, manufacturing and real-world operating experience.

The message at launch was clear:

This is not an experiment. This is a truck.
This is your next truck.

By the end of 2023, the first RIZON trucks had arrived in Los Angeles and were ready for sale in the United States.

The first truck order marked an important milestone. RIZON was no longer simply a new brand displayed on an exhibition floor. A dealer and customer had placed their trust in the product, and the commercial journey had officially begun.

One truck became the starting point for everything that followed.

In 2024, RIZON continued building its North American foundation. The brand established its headquarters at 2429 S. Peck Road in Whittier, California, giving the organization a home from which it could build the dealer network, support customers, develop the market and turn the promise of the original launch into a functioning North American business.

One year after RIZON's American debut, the brand took its next major step. From April 18–20, 2024, RIZON was officially presented in Canada for the first time at Truck World in Toronto. Canada became RIZON's second market, expanding the brand's story from the United States to a genuinely North American business.

Canadian preorders were scheduled to begin in June, with the first shipment of trucks arriving in British Columbia later that year. Those vehicles would serve municipalities, rental and leasing providers, freight operators and logistics companies.

Sources: Daimler Truck · RIZON Truck

The Canadian unveiling was more than another product presentation. It established that RIZON's ambition extended beyond a single country.

RIZON's footprint had become truly North American.